The insight behind the combination of these technologies is that real time data and video enable rapid improvement of team performance. For teams at the highest level, real time feedback is a competitive advantage. At lower levels, (mid major conferences, high schools, travel teams) the cost to produce this amount of data and video is cost prohibitive.

At the same time these technologies serve the fans with professional quality content and rich data to tell the unique story of each game.

The powerful combination of Keemotion and ShotTracker levels the playing field for both teams and fans with a cost effective solution. The technologies will eventually be used in every sport.

Analytics were captured by ShotTracker sensors worn on the players shoes, housed in the ball and installed in the rafters above the court. Video was captured via Keemotion’s automated video production platform. The analytics were made available to coaches, players and fans via separate apps designed specifically for each audience. The app for coaches provided individual player and aggregated team analytics across players to inform game-time strategy. The player app let athletes see their performance vs. prior performances, and the fan app allowed fans to follow the action whether they were in the stands or back on campus.

The data enhanced the tournament experience for coaches, players and fans (both on-premise and remote), by giving them real-time team analytics on their mobile devices.

In terms of impact, 30,393 people attended the tournament with over 500 players, coaches and staff members in attendance. Fox Sports GO recorded 13,526 unique visitors to their live streaming app to view the NAIA Tournament. Each viewer was engaged for an average of 13.4 minutes for a total of 181,646 minutes streamed.

The PR coverage saw more than 131MM impressions, including articles in Forbes, TechCrunch and FanSided and two television segments.