Cannes Lions
MULLENLOWE SINGAPORE, Singapore / UNILEVER / 2016
Overview
Entries
Credits
Description
They created the world’s first soccer ball that truly represents the diversity of the beautiful game: The Ball for All.
Each segment of The Ball for All is based on the actual skin colour of a young soccer player from a different ethnic background.
Execution
To produce the actual balls, they took high-resolution photos of the young soccer players from around the world – then paired their skin colors with matching pantones. So each segment of the Ball for All was based on the actual skin color of a young soccer player from a different ethnic background.
Outcome
They successfully made The Ball for All the official ball of youth soccer in Asia when Asia’s biggest youth soccer league – the JSSL 7’s agreed to make it their official ball.
It’s used by 13 countries, 160 youth teams and 2000 players and is watched around the world – where it helps show a simple truth: no matter what color your skin is or where you were born – everyone is on the same team.
Similar Campaigns
12 items