We intervened in the official footballs of the most important South American matches by printing prejudicial phrases that women had to overcome in order to play football. As the matches were played, these phrases began to disappear.

On International Women’s Day, we intervened in the footballs of all of the official international matches in the continent. The action was executed in 6 games, within 3 different matches, and was transmitted live through the main sports channels.

Organizations, clubs, opinion leaders, journalists, and male and female players generated more than 100.000 comments, tweets and retweets, achieving more than 1 million impressions.

Without an advertising budget:

The action was transmitted live to more than 4 million spectators, reaching more than 10 million people indirectly.

The action tripled fan interaction on CONMEBOL’s social media accounts.

To this date, it helped increase the number of female players by 240%.

Two new South American Sub 16 and Sub 14 leagues were created.