XCM is a (big) org within Amazon, with more than 300 creatives all over the world. Historically, the teams have never had an opportunity to share what they’ve been working on with other internal teams within XCM.

We were charged with creating an inclusive global creative community within Amazon to share work, to inspire each other.

The Bar - Amazon's internal creative review, was created to put our brains in a room together, where we come together to inspire, debate, disagree and commit, debate, disagree and commit again. The Bar brings us together to review our favorite work, share learnings, and inspire future work. All in the name of raising the bar of our creative work worldwide.