Eurobest
OGILVY GERMANY, Frankfurt / AMNESTY INTERNATIONAL / 2016
Overview
Entries
Credits
Background
Human rights are under huge pressure. Against the backdrop of the refugee crisis in Europe and the increasing number of states where human rights are violated Amnesty Switzerland wanted to raise awareness for human rights. With a poster campaign for citylight posters in Switzerland.
Execution
Jawad Saleems incredibly emotional illustrations for the campaign express Amnesty’s core idea in a totally disarming way – they are silently screaming out amnesty’s key message: There is hope, if we stand up together. End inhumanity!
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