Eurobest

The Barbwire Campaign

OGILVY GERMANY, Frankfurt / AMNESTY INTERNATIONAL / 2016

Presentation Image
Supporting Images
Supporting Images

Overview

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Credits

Overview

Background

Human rights are under huge pressure. Against the backdrop of the refugee crisis in Europe and the increasing number of states where human rights are violated Amnesty Switzerland wanted to raise awareness for human rights. With a poster campaign for citylight posters in Switzerland.

Execution

Jawad Saleems incredibly emotional illustrations for the campaign express Amnesty’s core idea in a totally disarming way – they are silently screaming out amnesty’s key message: There is hope, if we stand up together. End inhumanity!

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