Cannes Lions
GRUPPO RONCAGLIA, Rome / MERCEDES BENZ / 2018
Overview
Entries
Credits
Description
The creative idea was to pay homage to Ferrari by launching a challenge because, like all athletes, they have competition in their blood. So, a green AMG GT-R challenged Ferrari directly in Maranello- the holy land for every Ferrari supporter.
The film starts with a red cloth covering a car and creating suspense, before revealing the competition. The cloth represents the metaphore for the challenge launched for 2018.
Execution
With only 8.000 euros budget we shot a video for Facebook, close to the victory of the Mercedes-AMG Petronas Team, which describes the concept of the challenge between them. We uploaded it on the Mercedes-Benz Italia profile, the video reached Formula 1 fans all over the world, spreading the news virally and ending on the leading international newspaper.
Outcome
In 5 days with 8.000 euros investment:
• Over 200 articles on international newspaper
• Over 2 millions reach
• Over 900.000 views
• 1 exceptional follower: Scuderia Ferrari
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