Much has been said about empowerment, but mainly related to the workplace, politics, family roles. This is important, necessary and we must never tire of it – or its meaning.

But sometimes we forget that being empowered also means being able to acknowledge what we might want for ourselves and never agree that it’s selfish to look to ourselves and follow our desires.

Juvéderm wants to help women realize that their autonomy and power have lots to do with their place in the world. Including their beauty - and it can’t make them feel shallow or selfish. The next level of empowerment in owning their decisions and feeling good about them.

The ability to make decisions, to pursue dreams and objectives, to get things done is the real definition of beauty. To make the world really see me and everything I represent. This is the THE BEAUTY OF MY POWER.

Between July and November 2017, all pillars were coordinated to circulate the content according to Allergan’s marketing plan and business opportunities. To keep interest, we varied the content of web series episodes with Facebook Lives, events with influencers and media pitches. This period was important to be respected because of an important medical event and the most adequate moment for beauty procedures before end of year holidays and summer vacation.

The paid media campaign reached the target audience, according to age, region and interests. But important to mention that the campaign, with all content, should be reachable to the entire target: women, 25-44 years old, interested in prevention and correction of skin imperfections.

This campaign was planned locally and implemented only in Brazil.

78% increase in posts on Influencer channels.

53,000 interactions on social channels.

11 million people impacted.

32 influencers directly involved in events and posts, no payment involved.

203,000 accesses to the web landing page.

4,000 new subscribers to the newsletter.

49% engagement increase on social pages.

9,000 new fans on Facebook page.

600 new followers on Instagram in 4 months (Sep-Dec).

1,293 media stories.

70% increase in sales x 2016.

Surpassed all KPI’s by 30%.