At a time when clients are inundated with agency Christmas cards and gifts, the campaign stood out because it was an inside story of one of those unbelievable last-minute situations that actually happen in an agency. It says something good about the agency. It's capacity to solve problems in a simple, fast and creative way. To offer quick and efficient response. How to honestly start over instead of overlooking a mistake. And just maybe, a one day creative solution can end up being better than the original plan that went astray.

Success in this case is mostly measurable by the amount of family and friends that enjoyed our greeting.

From all reports back from clients and friends, it worked.

The video was very well received. It strengthened relationships we already had and created new ones.

And new business did come in. Puig's response to our Christmas greeting was an invitation to participate in the international pitch for the new Puig perfume. And we actually won.