Football Mums believe brands like Premier League increasingly compete with important things like schoolwork for their child's attention. We wanted to demonstrate that Premier League can play an incredibly important role to inspire learning rather than distract

We leveraged our entertainment credentials and famous competitive spirit to deliver 'edu-training' content that families seek out, tune into and ultimately feel compelled to share with others.

Some kids are football crazy… but a little hazy when it comes to subtraction or spelling. That’s where "The Best Lessons Ever" step in. We surprised a Merseyside classroom of six and seven-year-old children with an unexpected line-up of substitute maths teachers – Football heroes Wayne Rooney, Davy Klaassen and Theo Walcott – to help them find the fun in learning.

The campaign is running across multiple platforms reaching 511,000 users on YouTube, 100,000 users through Xaxis Network, and 807,772 users across Facebook and Instagram.

The campaign has just launched and therefore we have no results as of yet.