We span the highs and lows of Olympic icon Lindsey Vonn using shot and archival footage, to celebrate her return to The Games after a series of devastating injuries caused an eight-year absence that lead many to consider her career to be over. With America’s viewership of the Olympics in decline over the last 25 years, we set out to create a powerful connection between the country and the Olympians. We needed America to invest emotionally and therefore tune in by tapping into a simple, but forgotten truth: Olympians don’t just represent America, they represent the best of American values. Values that define us and make us who we are. They are the greatest version of ourselves. We created a deeper connection to the athletes and ultimately the games by showing America that Team U.S. was in fact the Best of US.