Cannes Lions

THE BEST POSTERS ON EARTH

FILONOVA SOKOLOV FITZPATRICK, Moscow / MOSCOW GOVERNMENT / 2013

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Overview

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Overview

Execution

In order to promote reading in places where people are, the Moscow government decided to run a project called Books in Parks. In three popular Moscow parks book stalls were set up offering people books for cheap, writers were invited to meet their readers and other book activities were held.

To promote the project we “planted” some famous Russian poets and writers and let them grow right in the parks.

This process of “grass art” was also filmed and the result was put on billboards across Moscow.

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