Cannes Lions

The Best Thing to Happen to Pooping Since Your Butt

POO~POURRI, Addison / POO~POURRI / 2017

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The smell of poop has plagued humankind since the dawn of time. And while there have been innovations in sewage and waste disposal, very few breakthroughs were made when it came to effectively eliminating bathroom odor. That is until the world-changing invention of Poo-Pourri. Watch as Poo Girl Bethany walks the viewer through the history of pooping—from the Stone Age, to Ancient Rome, to Medieval Times, to the Industrial Revolution. Her journey brings to light the ancient human truths of pooping vulnerability and leads to the best thing to happen to pooping since your butt—Poo~Pourri! The History of Pooping has been viewed 5.5 million times and lifted sales by 30% YOY.

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