Cannes Lions

THE BIG BLAST BOX

CREATIVE JUICE\BANGKOK, Bangkok / MITSUBISHI / 2015

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Case Film

Overview

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Credits

Overview

Description

In fact, point-of-sale is the best place to show how the product efficacy. It’s easy to convince consumers to make a purchase by communicating the message together with the product that sitting besides.

Execution

For the Mitsubishi electric fan, the Big Power R18-GT, we created the ‘Big Blast’ box and installed it at appliances stores to show how superior cooling power the product is, even the box is blown away by it.

For the Mitsubishi electric fan, the Big Power R18-GT, we created the ‘Big Blast’ box and installed it at appliances stores to show how superior cooling power the product is, even the box is blown away by it.

This campaign is mostly going as planned. There are just little details that have been modified. However, the attention of the people was beyond expectations.

Outcome

After installing the simple but dramatic boxes, they began getting big blasts of attention. So much in fact, that sales increased almost 38%.

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