Cannes Lions
CIRCUS GREY, Lima / ACTIONEARTH.ORG / 2016
Overview
Entries
Credits
Description
We realized that most people have a lot of forgotten digital profiles and old accounts that they don´t use anymore.
We thought that if they eliminate all that forgotten data it will cause a huge impact in order to help our planet.
So, we created a movement to destroy data.
It´s called The Data Takedown
An online platform that allow people to search their own forgotten accounts and help them to eliminate all the accounts that they are not using anymore.
Execution
This is how it works.
You enter your name and nicknames in the platform.
It have a search engine that we created to find every possible account and profile that could be yours.
Then it allows you to recognize which data is yours and tells you your digital carbon footprint.
With all this data then it helps you to eliminate the data giving you tutorials and explanations of all must do to recover passwords and destroy the data.
After that it share your new digital footprint in all your social media.
Presenting you as a digitally responsible person.
Outcome
This is a destruction of data on a massive global scale with huge a direct impact on the earth´s environment.
80% of the people in the world don´t need 80% of the data they own.
If 1 on 10 people in the world destroy 50% of their data two nuclear plants would close down today.
By this day, millions of people around the world are destroying their data in order to save the world and we put this issue in people´s minds for the first time.
Similar Campaigns
6 items