Situation

During the summer months Swiss people go on holiday. The print their best photos in photo books, but there are different companies, which sell photo products. How can ifolor stand out from the crowd?

Brief

Create an idea which makes the Swiss People aware of the photo book offer of ifolor.

Objectives

Regarding the product "photo book" ifolor wanted to be top of mind within their target group during the summer months. This should also impact the sales of photo books of course.

We used owned media and Facebook Paid posts to invite our target group to participate in our campaign.

For 31 days our target group hat the opportunity to upload their photos on an landingpage.

After one month we took all the photos and created the big Travel diary of Switzerland.

The book had the fomat 3.1 m x 2.8 m and was exhibited on a roadshow, where people could experience it live.