Cannes Lions

THE BILL-BOARD

OGILVY & MATHER, Mexico City / CASA DE LA AMISTAD / 2013

Presentation Image
Presentation Image
Case Film

Overview

Entries

Credits

Overview

Description

Studies show that in all of Latin America, Mexico is the country that donates the least because of people’s lack of confidence, trust and interest in causes that do not directly affect them. The only way to change this situation was to involve potential donors by showing them what exactly was going to happen with their money by giving them something tangible that restores their trust in charity.

Execution

We were looking for a different way to raise donations; something that would connect the donor to the recipient in the most creative way possible. The answer was creating a game.

Outcome

The bill-board was quickly filled in because donating became a personal experience, now people knew the dreams and wanted to become part of them, this way we reached the goal, that was to recollect $104,369. We are currently presenting the idea to major brands to get them to join the production of more Bill-Boards and to help making more dreams come true for the children of Casa de la Amistad.

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