Cannes Lions
LABSTORE Y&R, Madrid / CRUZ ROJA / 2018
Overview
Entries
Credits
Description
Enable an opportunity to people, that because of lack of resources,
don’t have the digital tools necessary to fight against poverty.
Execution
We created the BILLBOARD THAT ALWAYS SAYS YES: a billboard that people with
scarce resources can easily access in order to get the help they need 24hrs per day.
Outcome
+1000 Kg of clothes distributed
+5000 people attended
39% employment integration
971.684 twitter impressions
#necesitanunsí
+6000 tickets sold over the first 24h
Sorteo del Oro
Similar Campaigns
12 items