The homeless population is typically very difficult to engage and interact with. At the same time is the most fragile population living in the city. How to engage with it in a direct and relevant manner?

We created the first billboard that uses an isothermic blanket as a support and capitalizes on its distinctive golden colour and symbolism. The isothermic blanket with its recognizable gold colour has become a symbol for assistance in extreme situation.

An isothermic billboard has been placed under a plexiglass screen of 120x180cm on which we printed the text of the ad. The plexiglass was 15 cm shorter than the actual blanket so that the tip of the blanket would hang out, so that the people could touch its texture and recognize it as a real blanket.

The billboard frame is surrounded with Led lights for maximum visibility at night.

Whit two media spaces in the most crowed roads

5.125 people helped

21.792 donors engaged