At Hotel Ramada, Ajmer, every visually-impaired guest who checks-in is provided with the Blind Faith Upgrade. One-of-a-kind Upgrade, it consists of an easy-to-assemble kit that can convert any hotel room into a visually-impaired-friendly room, without making any infrastructural changes at the property. The Upgrade provides ease of accessibility to the visually-impaired and helps them move around the hotel premises without any assistance.

The Blind Faith Upgrade is an offering by Hotel Ramada that consists of an easy-to-assemble kit to transform any hotel room into a visually-impaired-friendly room. Launched on April 27, 2017, during the annual Urs Mubarak festival by Hotel Ramada, Ajmer, the Upgrade is available for purchase on www.theblindfaithupgrade.com and consists of a kit with:

Reusable tactile-paving tiles to help orientate the guests from the hotel and its surroundings to the location of shrine.

Braille literature with an audio-assist pen that uses Optical Identification to convert written language into audio.

Braille-enabled labels which convert any phone into a braille-enabled phone.

The Upgrade requires zero infrastructural modifications at the property and has the potential to transform all 202,963 hotel rooms in India into visually-impaired-friendly rooms, as and when required. Hotel Ramada itself is committed to offer the Upgrade across its remaining 29 hotels in the country.

A new hospitality experience that began with the Blind Faith Upgrade is expected to disrupt the entire hospitality landscape by opening up new opportunities for the tourism sector, inviting a new set of tourists. As the Upgrade does not require any infrastructural changes at hotel properties, it is easily adaptable in any hotel, in India as well as across the globe. Enquiries have been received for the same, from Vietnam, Portugal, and Brazil.

Without any media spend, the campaign reached 3.4 million unique users, garnering earned media worth INR 6.2 million and increasing searches for Hotel Ramada by 22%. The web film of the campaign generated a massive positive response, resulting in over 1.6 million video views, and website visits up to 100,000 users. Till date, 1100 enquiries have been received.

An Upgrade that started at one hotel, now has the potential to transform the tourism sector, worldwide.