Fiorucci is a well known brand for retailers (bars and restaurant), but not for the general public. That's why we took the chance to communicate the brand to people using those bars in which they often go and never got to know that it was Fiorucci what they were eating.

That's why Fiorucci decided to do something new for this point of sale that would give awareness to the brand and a high engagement to people.

We implemented this in more than 200 bars in Milano, so we got to every kind of potential consumer, from young people to mums or even older people.

On the production we wanted to keep in mind two things:

1. Make it feel artisan: We didn't wanted to make a techie plastic made product, as customers are used to enjoy their cold meat over hand-crafted cutting boards. We took the decision to maintain this tradition, that's why a carpenter based in Florence is in charge of the wood work.

2. Create a "Made in Italy" product: Even if the programming of the board was made in London, we wanted to keep producing a 100% Italian product. That's way we went for the Arduino boards, famous for being the most powerful open source Italian technology.

The camapign performed really well, generating a high engagement among restaurants' clients.

It was distributed in more than 150 restaurants and it was there during one week or two in some cases.

We calculate that it was served more than 4000 times, in an average of 4 people per table so it reached at least 16.000 people which for the brand is a very good numer.