Cannes Lions

The Book That Show The Whole Story

SARAPE SOCIAL, Guadalajara / CONSEJO DE LA COMUNICACION DE LAS EMPRESAS / 2017

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Overview

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Credits

Overview

Description

We took a book from one of the most aclaimed book series in recent years; Game of Trones, and underlined every part of the story that wasn´t included in the TV show. This was a simple but clever way to show people what they´re missing if they never read the book.

Execution

The 2016 edition of the Guadalajara International Book Fair had George R.R. Martin, the autor of Game Of Thrones, as special guest.

The book was displayed in the Consejo de la Comunicación stand.

Outcome

A large percentage of the fair´s visitors stopped by the Consejo de la Comunicación stand where they could see and interact with the book.

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