In the run-up to the festive period, the battle of the Christmas adverts is something of a phenomenon in the UK. As the widely recognized reigning champions, there is always a palpable excitement and a huge amount of speculation around John Lewis’ offering. With a heartwarming tale starring superstar Elton John, plus some incredible VFX magic, 2018 was no exception…

Almost every shot included VFX work. The close-up shots of Elton John had near full CG replacements of the face, and every shot (even the wide shots) had manipulation to correct the proportions. Every shot of a concert crowd or stadium had full CGI environments; even the transitions from one scene to another had to be constructed from several takes at different locations and times, each synced to the music to be as smooth as possible.

Creating a photo-realistic human face is one of the greatest challenges in CG, with the risk of falling short being that the viewer is unable to connect and sense something is wrong. Extensive work and detail went into every shot to get the light to look right at a distance, even the smallest details of skin pours needed to be there.