Cannes Lions

THE BOY I USED TO KNOW

REAL SCIENCE COMMUNICATIONS, London / TAKEDA / 2014

Awards:

1 Silver Cannes Lions
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This innovative story debuted at a medical education congress in Barcelona in 2013. Our client was keen to highlight the emotional impact schizophrenia has not only on patients, but also on family, friends and loved ones. In order to make this a memorable and impactful experience for viewers the true story of Terry, the father of a young man suffering from schizophrenia, was reinterpreted as an animation. The starkness and simplicity of this film highlighted the struggles of diagnosis and the pursuit of the correct treatment, through to the present day and the reality of living with schizophrenia for Steve. Showing this journey from darkness to light proved a poignant reminder of the importance of continuing to improve understanding and treatment of this condition.

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