Cannes Lions

THE BREEDING GROUND

LOWE SINGAPORE, Singapore / TAMPINES TOWN COUNCIL / 2014

Presentation Image
Presentation Image
Case Film

Overview

Entries

Credits

Overview

Execution

These stencils turn stagnant water, the major breeding ground for Dengue, into the medium for communication, showing the direct relationship between stagnant water, mosquitoes and Dengue.

Outcome

Government statistics show that since this activity, there have been 153 new cases of Dengue across 27 areas of Singapore. None of these new cases are from the Tampines area.