Cannes Lions
NURUN ITALIA, Milan / PIRELLI / 2006
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Description
Special over layer to promote the new online movie "The Call" made by Pirelli (www.pirellifilm.com). The movie is about power where good meets evil. The page is flipped (classic sign of evil presence) and a header tells the user, "Evil is calling... Are you ready?" Near to the header there is a mini banner in white that says "I'm the good" which invites the user to interact with it.Upon entering this area, the page returns to its normal position and inside the header reveals the closing claim.
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