Eurobest

THE CALM BEFORE THE CRISIS

ÅKESTAM HOLST, Stockholm / RED CROSS / 2021

Film
Film
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Overview

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OVERVIEW

Execution

It all starts with scenes that look like a calm stereotypical ad for pasta. Classic music, a chef preparing food, enjoying the high-quality pasta. Sound, look, feeling, for all viewers, it's just like any other ad. But then… out of nowhere, the calm atmosphere is replaced with panic. The ground starts shaking. An earthquake hits the area. Pans falling, people screaming and fleeing. The building is about to collapse. Our main character is taking cover. It's just her and her panic look.

Graphics 1: NO ONE KNOWS WHEN THE NEXT CRISIS WILL STRIKE.

We jump cut to later. We're outside. Red Cross volunteers are in the middle of an ongoing rescue operation. Rescue dogs, shelters, people who have been saved from the collapsed buildings. Then, we see the main character. She's scared but safe.

Graphics 2: THAT'S WHY RED CROSS VOLUNTEERS ARE ALWAYS READY.

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