We brought statistics from the road a little closer to home, so that everyone can be part of them. In hypermarkets across Bucharest, we replaced regular shopping carts with crashed shopping carts, each bearing a simple but effective message: don't drink and drive.

People had no option but to use the crashed carts in store. And right near the beer aisle, they could discover special installations, designed after real car crashes on the road - reminding them to purchase non-alcoholic beer for home consumption too.

In most crowded hypermarkets in Bucharest, we replaced regular shopping carts with crashed shopping carts - making people aware of the consequences of drinking and driving.

Near the beer aisle, shoppers could discover special installations, designed after car crashes on the road - reminding them to add Golden Brau 0.0% alcohol to their carts too.

With a minimum budget, sales for Golden Brau 0.0% alcohol went up by 98%.