National Grid were keen to create a link to the venue – the deCordova Sculpture Park and Museum in Massachusetts, USA, and the specific theme of ‘Performance’, a key area of focus for the company. Our solution took inspiration from the event venue, reflecting a suitably sculptural feel. We evolved and produced an unusual 6-page die-cut wrap-around cover, alongside pop-up die-cut pages and bespoke silhouettes representing each of the award categories. A variety of different finishes were used, including ‘HiLite’ (UV varnish) and embossing.

The feedback we received from the client and event attendees was exceptional. As a result, it became a real talking point and a great icebreaker on the tables for folk that did not know each other. The brochure was such a success that National Grid have returned to us for the design and production of the next Chairman’s Awards Brochure.