LIDL sells goods of similar quality to those available at the more expensive supermarkets - but at way cheaper prices. We took this business model as a blueprint for our Christmas ad. Our idea: Christmas doesn't have to be expensive.

We re-shot the science-fiction epic "Weihnachten 2117" by LIDL's biggest competitor EDEKA as cheap as possible. In just a single week, using real cardboard from LIDL products, bouncy balls and lots of improvisation, we created an exactly 3 minutes 54 seconds long frame by frame copy of the Hollywood-style original.

On Decembre 6th, exactly one week after the release of the original, our film was uploaded to the LIDL social media channels like Youtube and Facebook where it gathered Millions of views and sparked a heated debate - with a total production budget of a mere 80.000€.

The film was loved and hated - but most of all a topic of conversation in press and social media. Facebook 820.146 views, 778 Shares, 3.696 reactions, 708 comments. YOUTUBE, 281.945 views, 375 comments, 1.263 reactions