Insurance company Länsförsäkringar works preventively with social sustainability to create a better digital life for young people and families. Today 50% of teenagers and over 200 million people worldwide suffer from screen addiction according to reports - leading to depression and consequently big costs for a health insurance company.

When the alarm went off in Silicon Valley about how our screen habits affect us, we needed to address the issue. To help people know when it’s time to check out of social media and put down their screens we invented something that didn’t yet exist - a stopping cue for the Internet.

But with almost no production resources nor media budget we needed to a smart solution that still puts a light on the issue to make an impact on people’s screen habits. A small scale product to create a big scale conversation and media reach worldwide.

The worlds first lamp putting a light on screen addiction.

Our 2018 Screen Health Survey (20000 individuals), showed that the majority of families suffer from screen addiction and issues around screen time. An alarming development for a health insurance company and an urgency to prevent depression and screen health issues.

In physical life there is a stopping cue, it’s clear when we’re done with something. But the Internet never ends. The recommended daily recreational screen time is 20-30 minutes. The average time actually spent is 2 hours.

Purpose: helping people know when it’s time to check out.

Skärmfri™ (Screen-free) is the smart lamp that measures how much time you spend on social media and switches to red light when it’s time to take a break. It implements an internet stopping cue that is clearly visible in the analogue world.

Design with a higher purpose – for healthier screen habits.

Zero media investment - 294 million media reach. Mentioned in over 300 features (still counting) including BBC, Fox News, Forbes, National Geographic, Business Insider, Lonely Planet, Harper’s Bazaar, Elle etc. A global debate about digital health.

Changemaker of 2019 by Contagious’ in Changemakers Report under ”Early adopters that that drives global change”, ranked top 50 World Trends by Trendhunter, acknowledged “Pick of The Day” by AdAge, best initiative by AdForum.

Rewarded Swedens most sustainable insurance company (Sustainable Brand Index).

The purpose was not primarily sales, but to create debate changing behaviour - leading to higher profitability. Added value lead to increased liking and loyalty - according to customer feedback 2019.

Over 600 families from around the world applied during the launch and the lamp became a permanent concept bookable at Hotel Bellora. Hundreds of families stated the lamp would improve family relations, digital balance and supporting them in the issue.

A unique life-changing innovation using digital platforms and connected lighting technology.

The Skärmfri™ WiFi measures time spent on social media (Twitter, Instagram, YouTube, Snapchat, Facebook). By connecting existing platforms Raspberry Pi and a LIFX WiFi-lamp, it measures time spent on social media. After 30 minutes of recreational screen time per connected unit it turns red.

Designed by innovators, developers and designers in agile close collaboration following the principle ”less is more sustainable”. No lamp shade, no lamp foot. Just a black cord and a plain bulb. The change of colour creates a simple design with a higher purpose.

Produced in a limited edition, sold on tradera.se (money raised towards workshops for families on screen addiction). To shed a light on the issue it was implemented at Hotel Bellora only charging per minutes spent online to reward families socialising without screens. Screen time became the new currency.

Zero media investment - 294 million media reach. Mentioned in over 300 features (still counting) including BBC, Fox News, Forbes, National Geographic, Business Insider, Lonely Planet, Harper’s Bazaar, Elle etc. A global debate about digital health.

Changemaker of 2019 by Contagious’ in Changemakers Report under ”Early adopters that that drives global change”, ranked top 50 World Trends by Trendhunter, acknowledged “Pick of The Day” by AdAge, best initiative by AdForum.

Rewarded Swedens most sustainable insurance company (Sustainable Brand Index).

The purpose was not primarily sales, but to create debate changing behaviour - leading to higher profitability. Added value lead to increased liking and loyalty - according to customer feedback 2019.

Over 600 families from around the world applied during the launch and the lamp became a permanent concept bookable at Hotel Bellora. Hundreds of families stated the lamp would improve family relations, digital balance and supporting them in the issue.