Cannes Lions

The Chicala Observatory

THIS IS PACIFICA, Porto / PAULO MOREIRA / 2016

Presentation Image
Supporting Images
Supporting Images

Overview

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Credits

Overview

Description

We invited locals to participate in the study. But in a different way. 

The result was overwhelming. 

Locals made the cover of their life.

They took into their hands the architecture study and embroidered their own story over it.

Academic and real life languages converged perfectly in a beautiful way.

Execution

We proposed that the craftsmen of Chicala handbroided the coverbooks using the colors that illustrate his day-to-day, in a clear analogy between the shads of gray that mark how outsiders look at the neighborhood and the colorful way in which the locals feel their life over there.

Outcome

The result is very touching and strong for everyone involved.

The cover is a genuine gesture of emotional connection, an intimate representation of each craftsman about the place where he lives and how he can improve it literally with his own hands.

The Chicala Observatory is part of "Making Africa" - A Continent of Contemporary Design. A major exhibition of The Vitra Design Museum that sheds new light on how design accompanies and fuels economic and political changes on the Continent.

The Chicala Observatory was presented in the following Museums and events:

- Vitra Design Museum (Germany)

- Gugghenhein Bilbao (Spain)

- Center of Contemporary Culture of Barcelona (CCCB - Spain)

- Tel Aviv Museum of Art (Israel)

- Venice architecture biennale 2016 (Italy)