Cannes Lions

the Christmas choir reunion

KITCHEN, Oslo / FRETEX / 2019

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Overview

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Credits

OVERVIEW

Background

Sølvguttene is a famous Norwegian choir, founded in 1940, consisting of young boys.

It is a national tradition to listen to their concert the day before Christmas.

Execution

Sølvguttene is a famous Norwegian choir, founded in 1940, consisting of young boys.

It is a national tradition to listen to their concert the day before Christmas.

Every year the only sing the first verse of Silent night

This Christmas we replaced the young boys with the ones that sung in 1970.

Making it possible to them to finish the song they started singing almost 50 years ago

And to convey that even though something isn’t new – it can still be great.

Just like the used gifts you find at Fretex – the Salvation Army´s thrift shop

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