Cannes Lions

The closer the danger.

MOMA PROPAGANDA, Sao Paulo / KIA MOTORS / 2016

Digital Proof JPG
Digital Proof JPG
Digital Proof JPG
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The sensor beeping gets louder as you get closer to an object, in order to alert you of the danger. So We have used some examples to show the public the danger getting bigger if they don't pay attention and keep moving back.

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