Cannes Lions
LEO BURNETT COLOMBIA, Bogota / COCA-COLA / 2014
Overview
Entries
Credits
Execution
So, how we can make cold the product without using electric power?
This is the first Coca-Cola fridge that keep the product fresh in places where high temperatures are unbearable and the electric supply doesn´t exist.
The Innovation, the Coca-Cola bio cooler, makes cold Coca-Cola cans without using electric power. Taking advantage of the sun power in regions, where the weather is scorching, without using a big and expensive solar panel. The fridge use the evaporation refrigeration principle combined with a conventional absorption refrigeration system activated just for the sun energy concentration captured by a parabolic mirror. The design line respects the next brand visibility guidelines and applies a very subtle eco design tone.
Outcome
During several months all mechanisms were analyzed with a team of engineers and physicists in the International Physic Center laboratory.
The first Coca-Cola Bio Cooler was proved in real conditions working than well as expectated.
This is the beginning of an industrial production series that may reach many places with the same need.
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