Cannes Lions
THE SECRET LITTLE AGENCY, Singapore / ECONOMIC DEVELOPMENT BOARD / 2015
Overview
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The Coffee Connector is deployed at conferences and acts as a LinkedIn-like lead generator by introducing potential networkers over coffee. Coffee will be dispensed two cups at a time, with personalized coffee sleeves and a message to CEOs that the coffee was brought to them by Singapore, a great place to do business. The Coffee Connector helped to forge a connection, allowing the Singapore government the chance to break the ice, with America’s most powerful business people.
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