Based on research, we have concluded that we can outreach children through cinemas during the Semester break.

As they go to cinema with families in this period, we could have the chance to communicate with both audiences at the same time. We invited children to stand before they entered the cinema and asked them to create entertaining toys by using Connector Pens. When they entered the cinema, our team made splendid movie posters out of these toys.

When the movie ended, it was great to see how amazed the children were on seeing their own names written on the posters.

Our project which continued the whole day at the cinema foyer area was not limited to indoors.

Through the 'Colorful Directors' Facebook application, we managed to access the children whom we could not access in the cinema. In this application, we made it possible for children who could not attend the activity to create their own poster through Connector Pens and share it with their friends.

We also had the opportunity to access the families who are among our target audience and make them smile with the viral film shot during the activity.