Cannes Lions
STINK, London / AUDI / 2017
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Description
An extremely saddened Tyrannosaurus Rex looks out from a window.
In his eyes, pictures of long past days pass by. He was once the most feared robber on earth.
Wherever he appeared, everyone froze in fear.
But there is no room for T-Rex in modernity. Worse even, his short arms make him a running gag on the Internet.
But then a light on the horizon: the Audi A7 Sportsback piloted driving. And T-Rex's life changed abruptly once again.
In the film "The Comeback”, Tyrannosaurus speaks openly about how the humiliation has changed his life. And how he has now regained it and self confidence with the help of the Audi A7 Sportback piloted driving.
The challenge of this film was the implementation. Maximal viral potential should be achieved with minimal budgets. The T-Rex was portrayed in a documentary style, winning everyone’s heart of the online community.
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