Cannes Lions
BLACK CHERRY, Athens / CHIPITA / 2016
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In a setting reminiscent of many classical films, an imaginary “International Snack Committee” is convened to address the Pizzeti case. The protagonist, Mr Pizzeti, tries to convince the president that Pizzeti is truly what it says it is, a snack made with real cheese. That it is in fact, as the end-line says, “the honest snack”.
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