The United Arab Emirates celebrates National Day on 2nd January. So much has changed in the 45 years since the nation was formed. The Pepsi Cola has something in common - it has undergone a radical transformation. And in a wonderful historical coincidence, the year 1971 marked the earliest incarnation of the Pepsi can as we know it, as well as the birth of the United Arab Emirates as a nation.

We wanted to celebrate and honour this.

Our designs were inspired by the 1971 Pepsi can, and its iconic 70s design. It was painstakingly recreated so that it was instantly recognisable as a retro Pepsi can, but also fitted seamlessly with the new can shapes of today.

The design surrounding the can was borne from weeks of research on early 1970s typography and style.