This is the case of how BBVA Continental transformed a database campaign into an emotional and important national movement. It achieved one of the most successful campaigns of the bank history:

- In 2014, we needed to expand and update our database, 50% of our database was useless.

- Our latest and most successful campaign was in 2009 where we collected 166,000 data. But this year, we needed 1 million data.

- That year we against giving away iPads, cell phones or travels. Like an ordinary database campaign.

- Finding a common cause and using social media we created a great national movement to summon one million people.

- In the end, we collected more than expected, 1’916.867, which in consequence resulted in a 50% increase in sales through Telemarketing and 80% through Mailings.