In Ireland, emigration is a way of life. A recent study showed that more than 2 million Irish people had emigrated to Australia, on the other side of the world. While this mass migration has huge socio-economic effects, it is felt most keenly in homes around Ireland who miss loved ones.

Three Mobile and Samsung both share a brand purpose, using technology to connect people. While Three want their consumers to "Make it count", Samsung's position allows people to "Do what they can't". Both wanted to demonstrate their brand positions by offering a once in a lifetime experience for their customers. Allowing families stuck on 2 sides of the world to have Christmas dinner around 1 table.

Three Mobile and Samsung decided to use technology to bring families stuck on 2 sides of the world to have Christmas dinner around 1 table. So we designed, built and opened 2 unique restaurants, one in Dublin and one in Sydney Australia, 17,209km away. Every single table was connected by Three’s data network, and Samsung’s technology. Making the impossible Christmas Dinner, possible.

Three Mobile and Samsung share a brand purpose - using technology to bring people together. Rather than tell people about it, we decided to demonstrate it to the Irish, and Australian public - bringing brand purpose to life by creating a truly unique experience.

In Ireland, emigration is a way of life. A study showed that more than 2 million Irish people had emigrated to Australia, on the other side of the world. While this mass migration has huge socio-economic effects, it is felt most keenly in homes around Ireland who miss loved ones. Three Mobile and Samsung decided to use technology to bring families stuck on 2 sides of the world to have Christmas dinner around 1 table.

Building two identical restaurants 17,209km apart in two cities, in different time zones on behalf of two different brands has its unique challenges.

We scouted locations and got to work. We built identical restaurants in every detail each with semicircular tables; one half in Dublin and the other in Sydney forming several connected round tables. Every element of the rooms had to be designed as a perfect mirror of its counterpart half a world away.

A special menu had to be commissioned to take into account the 11hour time difference, creating a Christmas dinner/breakfast.

Identical twin waiters completed the illusion of a single waiter to travelled the 17,207km in a second.

The restaurant was open in the weeks before Christmas and was booked out for 3 months within minutes. A film of the event was viewed by more than 8.5 million people, twice the population.

The Connected Restaurant proved a perfect demonstration of Three Mobile and Samsung's Brand purpose - it used technology to bring people together in a truly unique and meaningful way. Within minutes, every sitting of the restaurant was booked out for 3 months solid.

The film was viewed by 8.5m people (nearly twice the population of Ireland) and both brands recorded an uplift in brand sentiment and brand health. 70% of viewers felt an increase in Three's network strength, while overall brand health increased 1.5% while the experience was open.

The Connected Restaurant was designed to tackle the isolation and loneliness caused by mass-emigration, but it went further.

It was picked up, not just in Ireland and Australia, but by the world’s media and inspired those who couldn't get a booking that they could host a connected dinner of their own.