Taking advantage of LG’s positive image, which gains a large amount of attention on the web. Implement a cool campaign for good deeds for those who need a water and ice dispenser refrigerator more than just a regular refrigerator

LG gave a water and ice dispenser refrigerator as a surprise gift to a middle school soccer team who train hard even in the scorching heat of summer.

Execute a campaign that roots for the national women’s ice hockey team players, who have a hotter winter than anyone else due to their heavy equipment and extreme exhaustion.

Campaign video recorded 10.05 million views.

47,156 people participated in the event.

Year-on-year queries increased 700%.

65 online articles and 25 SNS postings went viral.