Cannes Lions

The Crosses of Femicide

J. WALTER THOMPSON MEXICO, Mexico City / UN WOMEN / 2018

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Overview

Entries

Credits

OVERVIEW

Description

The most iconic park in Mexico City became a symbolic graveyard transforming the Venus symbol into a tomb cross. 1,000 crosses were installed that morning to make visible the femicide problem.

Execution

Air date: March 8th 2018

1300 crosses (Venus Signs) installed on Chapultepec City Park

120 T.V, print and digital news broadcasters.

Outcome

135 printed, T.V and digital news clippings.

21 Million impressions

1.52 Million DLLS on earn media.

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