Animal suffering is most of the time condemned by violent images used to alert and shock the opinion. The latest campaign of the 30 Millions d'Amis Foundation bets on suggestion and emotion rather than instant violence with a film staging the point of view of the victims themselves : the animals. A way to really understand their suffering from their stand point.

The Altmann + Pacreau agency and the director Bruno Aveillan (Quad Production) used the cinematographic codes to let the animal cause enter the consciousnesses.