Since CR-V’s first launch in Taiwan in 1996, it has become a part of over 150 thousand families. Evolving with the customers as a family member through all these years, CR-V and its customers have created numerous mutual memories together.

For the past few years, the SUV market has gradually expanded in Taiwan, more and more car owners are now putting family’s safety and comfort first when it comes to purchasing vehicles. Honda persevered in the “people first” policy and designed the fifth generation-All New CR-V, which resulted in comprehensive enhancement in safety equipping and dynamic performance. In the hopes of continuously deepening the emotional connections between All New CR-V and families, we’ve established the brand image -“The Family’s Guardian”.

This is a true story about love and courage. The film depicts how a girl with congenital hearing disabilities gradually regains her hearing capacity and grows passion for singing after receiving the cochlear implants. For fear of his daughter being treated differently, the dad shaved up and tattooed the exact same cochlear implants his daughter has on his head. During a musical performance at school, the little girl found her own courage. The entire film revolves around “the power of love”. The father’s endless love for his family is the power that surpasses everything, just as Honda CR-V’s continually evolving to be the everlasting guardian for your family.

After uploading our film to Facebook and Youtube, it has reached over 650 thousand views, thousands of netizens have enthusiastically shared the ” tear-jerking microfilm for dads”. The meaningful dialogues that move he heart of people, also resonate and well-spread among the commercial audience.

Timeline: from Feb. 01 to Jun. 20. 2017

Placement : YouTube, Facebook, Honda CR-V mini-website