Although McDonald's is still a favorite for children and families in New Zealand, they were getting less popular with young adults. McDonald's was hoping with the launch of McDelivery in New Zealand they could create a renewed interest in McDonald's and reconnect with young Kiwis.

The morning-after Maccas-run is a long-held office tradition that’s seen us through many rough days. And we knew we weren’t alone. McDonalds is one of the world’s favorite hangover cures. It’s always been there when we need it, and now with McDelivery that’s more true than ever before.

So when McDonalds asked us to come up with a campaign to launch McDelivery we decided to launch it on the one occasion when everyone feels the same. Because no matter where you live, what religion you practice, or ethnicity you are, we're all a little sore on New Year’s day.

To celebrate New Year's day and the launch of McDelivery In New Zealand, we created a truthful, honest look at our collective New Year’s hangover.