Cannes Lions

THE DAY NO ONE WENT OUT

BADILLO SAATCHI & SAATCHI, Guaynabo / GFR MEDIA / 2013

Presentation Image
Case Film
Presentation Image

Overview

Entries

Credits

Overview

Execution

People turned down their subscription because they could get the newspaper for free at traffic lights. On these special occasions the importance of the home delivery subscription is made crystal clear to our audience. If they still had the Home Delivery subscription, this wouldn’t be a problem.

Outcome

37% of the people who received the newspaper that single day reactivated their subscription.

Similar Campaigns

8 items

The Sound of Hope

WUNDERMAN THOMPSON, San juan

The Sound of Hope

2019, GFR MEDIA

(opens in a new tab)