Cannes Lions
BADILLO SAATCHI & SAATCHI, Guaynabo / GFR MEDIA / 2013
Overview
Entries
Credits
Execution
People turned down their subscription because they could get the newspaper for free at traffic lights. On these special occasions the importance of the home delivery subscription is made crystal clear to our audience. If they still had the Home Delivery subscription, this wouldn’t be a problem.
Outcome
37% of the people who received the newspaper that single day reactivated their subscription.
Similar Campaigns
8 items