BADILLO SAATCHI & SAATCHI, Guaynabo / GFR MEDIA / 2013
People turned down their subscription because they could get the newspaper for free at traffic lights. On these special occasions the importance of the home delivery subscription is made crystal clear to our audience. If they still had the Home Delivery subscription, this wouldn’t be a problem.
37% of the people who received the newspaper that single day reactivated their subscription.