To educate and interrupt a younger audience about the effects of Alzheimer’s, we partnered with Shazam and gave the app the debilitating symptoms of the disease. When users started to Shazam music, the app began to stutter, stumble and forget, giving them a hard-hitting insight into the daily struggles people suffering from Alzheimer’s have to face. Our call to action then sent users to the Alzheimer’s Research UK donation page.

We bought 3 ad spaces on Shazam. The 'listening' screen, 'Shazam again' screen and 'follow up banner' screen.

For the listening screen, we developed GIFs which played out line after line underneath Shazam's native 'listening' prompt. The copy was based around the idea that Shazam couldn't remember the song it was listening to. We also mirrored the background of our ad space to that of the Shazam user interface, so that users would truly believe the app had started to forget.

For the Shazam again and Preview screens, we created 3 frame GIFs which showed our call to action which, when clicked, would take users to the Alzheimer's Research UK donation page.

The ads ran over 2 days and were seen by 2,018,206 users.

The campaign achieved 2,018,206 impressions. And Alzheimer’s Research UK received 5,096 visitors to their donation page directly from the banner ads.