Cannes Lions

The Degen Trilogy: Run the Chain

PARTIZAN, Los Angeles / COINBASE / 2023

Film

Overview

Entries

Credits

Overview

Background

Our Creative agency and production company produced “Run the Chain” for The Degen Trilogy, a first-of-its-kind high energy fully animated short film for Coinbase featuring cameos from Bored Apes Yacht Club (BAYC) Apes to showcase their kickoff of it’s ApeCoin virtual currency for the NFT marketplace.

Execution

A three-part film from the biggest names in crypto and you, the community.

Enter a ragtag bunch of Degens. Each with their own special skills and their own hidden objectives. All chasing the same goal—ApeCoin.

The obstacles seem impassable. Success seems impossible. And it’s beginning to feel like certain unseen figures are somehow behind the whole thing.

From all across the globe, they’re summoned to Midtown Manhattan where things are becoming more and more chaotic by the second.

To succeed, our adrenaline junkies and lone wolves must break from this world and start a new one. Where the imagination only scratches the surface of what’s to come. Because if they don't make it, we’re not gonna make it.

Here begins the era of the Degens.

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