Stella Artois’ commercial “The Delivery” is a holiday spot using a dramatic theme to capture the attention of the audience. The piece begins with a master brewer perfecting the first-ever batch of Stella Artois and packaging it for delivery. Once outside he begins the long trek towards town, only to be slowed by the billowing cold. The city lights are on the horizon when the brewer reaches an impasse, a bridge completely entrenched with snow. In true holiday fashion, miracles do come true when a herd of reindeer stampede across the bridge effectively removing the snow. With his path clear the brewer arrives just in time to give the people exactly what they want, the gift of Stella Artois.